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Adwords Optimization Tips

While Looking at the Best Google Adwords Optimization tips,i found flash file made for adwords users,it help advertisers to optimize their Adwords Ads,View Adwords Optimization Tips Demo.

And don’t forget to write your Adwords Optimization tips if you have any,well i think its good demo,but Advertisers need better or new ways may be.

Add comment February 11th, 2007

Best Adwords Position Preference

Which ad positions are best?
No single position preference is best for everyone. Many people want to be ranked #1, but you may prefer the lower costs that come with lower positions. Or you may find that certain keywords get a better return on investment (ROI) when their ad is in a specific position. We encourage you to experiment and discover which positions are best for your keywords and your ads. Remember that with each change it may take a few days for the system to adjust and run your ads consistently in your new preferred positions.

I Tried the to have the best position preference in Google Adwords by my self,i was setting my daily budget for about $50,and $0.40 CPC,but when i check my Adwords account i found that i have only about 3 clicks,and only about 450 Imprissions,so if you want the best position preference in Adwords i think you have to set your daily budget for more than $100 and more if you want more clicks,but this will cost you much really,also it will take about 2 days to take the changed.

Add comment February 11th, 2007

Setting up Adwords Position Preference

How do I set my position preference?

Position preferences are set in two steps. First, you enable position preference for a particular campaign. Second, you set your preferences for individual keywords within that campaign.

To enable position preferences for a campaign, follow these steps:

Sign in to your AdWords account.
On the ‘Campaign Summary’ page, check the box to the left of any campaigns you want to enable for position preference.
Click Edit Settings.
Find the ‘Advanced Options’ section.
Select the box next to ‘Enable position preferences.’
Click Save Changes.

To set your position targets for your keywords:

Return to the ‘Campaign Summary’ page.
Click the name of a campaign to edit.
Click an Ad Group within that campaign.
On the ‘Ad Group’ page, make sure the Keywords tab is selected.
Select the box next to any keywords for which you want to set position preferences.
Click the Edit Keyword Settings button (located above the keyword list).
On the ‘Edit Keyword Settings’ page, you’ll see a column in the center of the table labeled Position Preference.
Use the pull-down menus in that column to choose the range you want for each keyword, from 1 to 10+. The left-hand number is the highest position you’d like your ad to take. The right-hand number is the lowest position your ad will take. (Remember, these are only preferences, not guarantees.)
Click Save Changes.

Once you’ve set your preferences, you can view them from the main ‘Ad Group’ page by clicking ‘Settings’ next to each term in the Settings column. Your position preferences will remain in effect until you edit them or disable position preference for that campaign.Position preference will not affect the way your ads are ranked. The usual AdWords ranking and relevance rules apply. Setting a preference for the first position does not mean your ad will be ranked there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and avoid showing it when it is not.

Add comment February 11th, 2007

Adwords Position Preference Setting and Prices

Position preference is an advanced bidding feature that gives sophisticated advertisers more control over the positioning of their ads. Some advertisers find this helps them better promote their brands or earn a higher return on investment (ROI). In particular:

Direct-response advertisers can target their most cost-effective ad rankings.
Brand advertisers can make sure their ads run only in the most visible positions.

Position preference helps you achieve your desired ad position in two ways. First, it attempts to show your ad only when its Ad Rank (maximum CPC x Quality Score) has placed it in the positions you select. Second, if the Ad Rank places the ad in a higher spot, position preference will discount your maximum CPC bid to move the ad into your desired range.Bidding Help

A common problem with position preference bidding is that advertisers prefer high positions but make bids that qualify only for lower positions. If you set a position preference of 2-4, but your Ad Rank is usually 6-8, then your ad simply won’t show.

Remember also that the position preference system tends to place your ad most often just below the upper end of your range. If you select positions 3-7, for example, your ad is likely to appear in positions 4 and 5 more often than in 3, 6 or 7.

Here are some tips for position preference bidding:

Review your current bids and average positions, and use them as a guide. For example, if you want your ad to show in positions 2-4, and your current maximum CPC of $1.00 buys you an average position of 3.8, you may need to boost your maximum CPC. Otherwise your ad will show at times in positions 2-4, but you will lose all the impressions you have been receiving below position 4.
Use the traffic estimator. It can help you predict what maximum CPCs will be needed to allow you to compete for your preferred positions.
Broader is better. When you set a position preference range, you also restrict the inventory available to your ads. To get the most exposure for your ad, it’s better to select a range of positions like 3-8 rather than a single position like 4.
When in doubt, bid high. The position preference feature protects you by discounting your bid if it places your ad above your preferred position. Set your maximum CPC to the highest amount you are comfortable paying, and AdWords will discount it when possible.
Be patient. The position preference feature typically needs a few days to gather performance data and calibrate its targeting. Your ad may begin showing in your preferred range almost immediately, or it may take those few days to adjust. We encourage you to experiment, as always, but be aware that every time you change your position preferences the system will need to re-calibrate.

Suggestions for SettingsHere are some common advertiser objectives, with recommendations on the best way to achieve them. These are only examples; your needs and results may vary.

Situation: ‘My preferred position is 4, but I would still like my ad to appear in positions other than 4.’

Set your position range from 3 to 10+.
Set your maximum CPC for the highest amount you are willing to pay for any impression.

Result: Your ad will show primarily in position 4 but may also show in position 3 or in lower positions. If your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into your preferred range.Situation: ‘I want to promote my brand, and I want my ad to show only in the top 3 positions.’

Set your position range from 1 to 3.
Set your maximum CPC for the highest amount you are willing to pay for any impression.

Result: The system will attempt to show your ads only in positions 1-3. When your ad is in position 4 or lower, it should not show.Situation: ‘I’ve found that positions 3 - 6 get my ad the best return on investment. I don’t want my ad to show below position 6.’

Set your position range from 3 to 6.
Set your maximum CPC for the highest amount you are willing to pay for any impression.

Result: The system will attempt to show your ads only in positions 3-6. If your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into positions 3-6.Situation: “I’ve found that positions 3 - 6 get my ad the best return on investment. But I also like the traffic and conversions I get from lower positions.”

Set your position range from 3 to 10+.
Set your maximum CPC for the highest amount you are willing to pay for any impression.

Result: Your ad will show primarily in positions 4 and 5, but may also show in position 3 and in positions 6, 7 and lower. When your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into position 3 or lower.Situation: ‘I want my ad to show only in position 4.’

Set your position range from 4 to 4.
Set your maximum CPC for the highest amount you are willing to pay for any impression.

Result: The system will attempt to show your ad only in position 4. (It may, on occasion, show in other nearby positions.) If your ad is ranked in positions 1-3, the AdWords system will lower your maximum CPC to try moving your ad into position 4. You are likely to see fewer impressions than you would with a wider range of preferred positions.Situation: “I want my ad to show up as high as possible, ideally on the first page of results, but lower positions are also fine.”

You probably don’t need position preference. Simply set your maximum CPC for the highest amount you are willing to pay for any position.

Result: Your ad will appear in the highest position your Quality Score allows.Monitoring Position Preference

When you set a position preference, your ad impressions or click rates may go down. Your actual results will depend on the positions you select, the competitiveness of the pages where your ads run, and your quality score. As noted above, if you set a position preference of 2-4, but your Ad Rank is usually 6-8, then your ad will rarely show. On the other hand, if you set a position preference of 4-10+, and your Ad Rank is usually 6-8, then you are likely to have many opportunities for impressions.

It’s a good idea to monitor your account to make sure your ad is receiving the impressions you want. We suggest you use the Report Center tab in your account to set up regular daily reports that will help you track your impressions. If your ad is receiving very few impressions, your positions preference settings are one of several possible reasons for that.

The AdWords Help Center has instructions for setting up a report. To set up a daily report, use these settings:

Report Type: select Keyword Performance
View: select Summary
Date Range: select Yesterday
Choose the campaigns and Ad Groups you want to track.
Choose the appropriate columns. Make sure to include Impressions.
Filter the report to show only the keywords for which you’ve set position preferences.
Name the report.
Schedule your report to run automatically every day.
Have the report emailed to you daily if you wish.
Click Create Report.

If your ad is not showing as often as you would like, use the ads diagnostic tool to identify the reasons why.Managing Keywords with Position Preference

To view or edit all your keywords with position preferences, try grouping them together:

On the Ad Group page, click the Show Settings column header.
Under Sort by, select Position.

All of your keywords with position preferences should sort to the top of the list.

Add comment February 11th, 2007

Adwords Position Preference

Position preference lets you tell Google where you would prefer your ad to show among all the AdWords ads on a given page.

Whenever you run a keyword-targeted ad, your ad is assigned a position (or rank) based on your cost-per-click (CPC) bid, your keyword’s Quality Score, and other relevant factors. There may be dozens of positions available for a given keyword, spread over several pages of search results.

If you find that your ad gets the best results when it is ranked (for example) third or fourth among all AdWords ads, you can set a position preference for those spots. AdWords will then try to show your ad whenever it is ranked third or fourth, and avoid showing it when it is ranked higher or lower. If your ad is ranked higher than third for a given keyword, the system will automatically try to lower your bid to place your ad in your preferred position.

You can request that your ad be shown only when it is:

Higher than a given position (such as above 7)
Lower than a given position (such as below 4)
Within a range of positions (such as from 2-8).
In a single exact position (such as position 2).

You can choose any positions between 1 and 10+ (that is, 10 or any larger number). Separate position preferences can be set for any or all of the keywords in your campaign.Please note that position preference does not mean that your ad will always appear in the position you specify. The usual AdWords ranking and relevance rules apply. If your ad doesn’t qualify for position #1, setting a position preference of 1 will not move it there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and to avoid showing it when it is not.

Position preference also does not affect the overall placement of AdWords ad units on the left, right, top or bottom of a given page. It only affects your ranking relative to other ads across those units.

Position preferences are not guaranteed. Your ad may still appear in other positions, though we will make every effort to display your ad where you prefer. Once you set new position preferences, it may take a few days for the AdWords system to begin delivering your ad according to those preferences.

Finally, let us note that setting a position preference can sharply reduce the number of impressions and clicks you receive for that keyword. Targeting just one or two positions means your ad will not show at times when it otherwise might have. We encourage you to choose as broad a range of positions are you are comfortable with.

Add comment February 11th, 2007

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