Publishers may create a Commission Junction account and join the CJ Marketplace at no cost. However, publishers must regularly generate activity within the network (within 90 days) in order to maintain an active account that Commission Junction supports. Publishers must have a valid Web address and email account to complete their applications. Publishers must join an advertiser’s program (through the CJ Account Manager) before being able to use that advertiser’s links on their Web sites. As a publisher, once you have placed ads on your site, you can monitor your transactions in the CJ Account Manager. For the best results, you need to have steady traffic to your Web site, and you need to test different links and advertiser programs to find the ones that are best suited to your site and your audience.
February 11th, 2007
What is click-through (also called click)?
A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.
What is CPA (cost per action)?
CPA is a metric for online advertising where a rate is set for every action that is taken by a user.
What is CPM (cost per thousand impressions)?
CPM is a metric for online advertising where a rate is set for every thousand impressions.
What is EPC (average earnings per 100 clicks)?
EPC is an exclusive metric of the CJ Marketplace given for publishers, advertisers, and individual ads, and is a relative rating that illustrates the ability to convert clicks into commissions. For publishers, an advertiser’s EPC shows how well that advertiser converts traffic into actual sales or leads. For advertisers, a publisher’s EPC shows how well that publisher sends relevant traffic to advertisers’ sites. EPC is published in two forms, 7-day and 3-month.
What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet.(by cj)
February 11th, 2007
An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers partner with publishers to help promote their products and services. Publishers place advertisers’ ads, text links, or product links on their Web sites or include them in e-mail campaigns and search listings in exchange for commissions on leads or sales.
February 11th, 2007
publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays an advertiser’s ads, text links, or product links on their Web site, in e-mail campaigns, or in search listings. The publisher is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, subscribing to a service (both lead examples) or making a purchase (a sale).
There are another kinds of publisher also,such as Google Adsense Publisher and Yahoo Publisher Network,they display Advertising and their site and get paid per for every click visitors may click.
February 11th, 2007
What is an affiliate marketing program?
(Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for an advertiser that the publisher is promoting. The advertiser provides its ads to publishers and assigns a commission for each action it wants to accomplish. Publishers place the tracking code for these ads on their Web sites, in their email campaigns, or in search listings. Whenever a visitor uses these links to generate an action on the advertiser site, that transaction is tracked online. If a product or service is purchased, the customer pays the advertiser directly, and the publisher is paid a commission for that transaction.(by cj)
February 11th, 2007
Google Adsense increases earnings for publishers,now adsense publishers can earn more than $255 for every Adsense Refferal,and if you reffer you will get $2000 bonus.
And if you reffer 20 advertisers to AdWords who spend more than $100 in a 180 day period. you will get $600 bonus.
New pricing structure for referrals(from adsense blog)
Last year we asked you for your feedback on referrals, and one of the issues we heard quite frequently was that it was too difficult to generate revenue with AdSense and AdWords referrals. To address this, we’ve just introduced a new pricing structure for both programs, which will be as follows:
AdSense Referrals:
- When a publisher who signed up for Google AdSense through your referral earns their first $5 within 180 days of sign-up, you will be credited with $5.
- When that same publisher earns $100 within 180 days of sign-up and is eligible for payment, you will be credited with an additional $250.
- If, in any 180-day period, you refer 25 publishers who each earn more than $100 within 180 days of their respective sign-ups and are all eligible for payout, you will be awarded a $2,000 bonus (bonus payouts are limited to 1 per year).
AdWords Referrals:
- When an advertiser you refer spends $5 within 90 days of sign-up (in addition to the $5 sign-up fee) you will be credited with $5.
- When that same advertiser spends $100 within 90 days of sign-up, you will be credited with an additional $40.
- If, in any 180 day period, you refer 20 advertisers who each spend more than $100 within 90 days of their respective sign-ups, you will be awarded a $600 bonus (bonus payments are limited to 1 per year).
These rules will also apply to users that you have already referred but who have not yet reached one of the new earning/spend thresholds. For example, if you referred an AdSense publisher who has currently earned $2.00, you will be paid $5.00 if that publisher reaches the $5.00 mark. But, if you have referred an AdSense publisher who has already earned $10.00, you will not be paid $5.00 retroactively for that referral reaching the $5.00 mark. However, should that publisher eventually reach the $100.00 earnings mark within 180 days, you will be paid $250.00.
February 3rd, 2007
Your site’s domain is the “yoursite” in www.yoursite.com. Your site’s domain name is the human friendly way computers find your site on the Internet.
Behind the scenes, there is an Internet Protocol (IP) address that looks like this: 216.239.37.99. The IP address is your website’s real address that computers understand and is associated with the “human friendly” domain name you are already familiar with on a name server. Many times you can get to the same website by typing in it’s IP address in place of the domain name. Below is a chart with a few examples of this. Go ahead and try copying one of these IP addresses into your browser’s address bar and see for yourself. You will go to the same place as you would if you typed in the domain name!
| Domain Name |
IP Address |
| www.google.com |
216.239.37.99 |
| www.amazon.com |
207.171.163.90 |
| www.cia.gov |
198.81.129.100 |
| www.aol.com |
152.163.142.184 |
When you type in www.yoursite.com, your request goes out on the Internet to large servers called routers. The routers contain databases of domain names and IP addresses. Your request moves up the chain of routers until it finds one that “knows” the IP address for the domain you are requesting. This process is known as “resolving” the domain name. Essentially, you are looking for a computer that knows how to match up the Domain name that you typed into the browser to it’s IP address.
Once your request is resolved (matched to an IP address), the request is sent through various routers to the server that contains your website’s files. That server is the web server. The web server then processes the request and sends the results back to your web browser as a web page.
Of course, it isn’t really necessary that you understand all the details of domain resolution. What is important is that you understand that your domain is a unique name that is associated with your website’s location on the Internet, and your website’s location is a virtual location known as an IP address.
Registering a domain is exceptionally easy to do. When you register your domain, you specify the length of time you wish to reserve it for. Typically the longer the term, the less the annual cost to you. The most difficult thing for most entrepreneurs is determining which domain to register. Many of the best domains are already taken, so it takes some creativity to come up with a memorable domain that is not taken and is still applicable to your business.
As a general rule, if you are a U.S. company it is highly recommended that you pick a “.com” address. There are many more domains that are available in the .net and .org flavors, but if you are trying to establish a brand that will be perceived by your visitors as a leadership brand, you really need to have a .com address.
Back in the late ‘90s individuals and corporations began buying up all the “good” domains. They did this on speculation that the domains they were purchasing for $30 would one day be worth tens of thousands of dollars. Certainly a few lucky entrepreneurs made a quick buck this way, but generally speaking the cost of purchasing thousands of domains quickly outweighed the benefit of selling a few at an extraordinary profit. Many of these companies have since dumped a large portion of their inventory, and it is once again available on the open market.
In addition to recently expired domains, you can also do searches on the major registration sites such as:
- register.com
- buydomains.com
- godaddy.com
If you need some ideas, there are a number of websites that allow you to search recently expired domains that you can purchase for just a few dollars. Some of these domains are already indexed in search engines or directories, and that can give you a certain benefit since it can be difficult to get indexed by search engines. A few are:
- domainsbot.com
- stuckdomains.com
- expireddomainspy.com
If your business is already established then you have less room to maneuver in selecting a domain. However, if you are just now establishing your business, and haven’t yet decided on a name for your company, you may want to wait until you’ve found a top-level domain that is available and name your business after that.
A few considerations when picking a domain name:
- Make it descriptive – Visitors should be able to tell what your site is about by looking at your domain name
- Keep It Short and Simple – Yes the “KISS” theory applies to domain names. Remember, your domain name will also be your email address. Your email address needs to be simple enough that you can easily give it over the phone to a prospect without having to repeat yourself multiple times.
- Don’t use special characters and modifiers – This means hyphens, “-”, underscores, “_”, or modifiers like “inc” or “biz” etc. It is next to impossible to explain to someone over the phone why your domain has a hyphen in it. Leader companies don’t have such things.
- If at all possible your domain should be: www.yourcompanyname.com. If that domain is not available, you should consider changing the name of the company to a domain that is available. It’s that important.
- Pick a top level domain for your geographical area (i.e. .com, .co.uk, .hk). Feel free to also purchase the .net, .org, .tv and others, but you should make sure you get the .com.
Once you have decided on a domain name, you can register it at one of the registration sites. Regardless of where you register your domain, the process is similar. You enter the domain you wish to register, and follow the steps to pay for it.
In conclusion, registering a domain is an easy process that can be difficult to execute properly. Your domain name should be descriptive of the site you are building, and it should also be simple to remember. You should make sure to have a top-level domain such as .com or .co.uk. Finally, purchasing a recently expired domain that is pertinant to your industry may be beneficial in that you may be purchasing a domain that is already recognized by the major search engines.
Author:Matthew Coers
February 1st, 2007
Choosing a Web hosting services provider can be a challenge. There are literally thousands of companies that offer countless products and services. It can be a difficult task for a novice as well as for a seasoned professional, but it doesn’t have to be. We’ve broken the process down into three steps:
Step One: Free or Paid Hosting?
Step Two: Determine Expectations
Step Three: Compare Hosts in the Right Category
Step One: Free or Paid Hosting?
To Pay or Not To Pay?
A large percentage of Web sites are ‘free’ and posted by individuals for personal reasons. Typically, these sites are associated with one of the larger portals such as Yahoo or AOL and consist of a page or two with limited content. If you’re looking to put up a personal site like this, look no further than the solutions offered by these two companies. The tools and applications such as email, community interest portals and photo management software provided are straightforward and make setting your site up very easy.
The downside to free hosting? Generally you’ll have to put up with banner ads on your homepage or other ads you don’t get to pick. To be fair, it’s how these companies can afford to set up your infrastructure for free. All the same, you have no control over whose ad shows up on your site. If that’s unacceptable, a paid hosting solution (some start lower than $5/mo) might be your best bet.
Most Web hosting companies bundle services into a series of packages. The standard hosting service component is normally a bundle of disk storage space (where your site is stored) and bandwidth (the capacity for data transfer of a wired or wireless communication system.) In addition, hosting companies usually bundle email services with standard plans. The email service contains POP and IMAP solutions which direct email received through your site to desktop applications (Outlook® or Exchange®.) “Web-mail” is also provided to view and manage email through a Web browser.
Frequently, small businesses want a Web site that functions only as an online brochure that provides information about the business but not sell products. Standard packages are ideal if you’re building a simple brochure site. Additional service packages offer eCommerce, media intensive applications for video and audio sharing and dedicated servers, designed to back-up more complex business requirements. Paid solutions pretty much come down to whether you’re going to sell products and services online or just display information in a brochure format and what kind of customer and technical support you’ll require.
Step Two: Determine Expectations
You Get What you Pay For
There are basically two price levels prevalent in Web hosting. There’s a large group of Low Price or Discount hosts that offer nice solutions from below $5 to $15 per month and there are hosts that offer solutions that start above $15 and the pricing goes up from there. Companies such as Affinity have developed a number of different hosting brands to help simplify the customer experience. As an example, Affinity uses the HostSave and WinSave brands for their low-cost hosting solutions and the ValueWeb brand for their premium services.
Customer service is usually the primary difference between inexpensive hosting solutions and the higher priced options. Here’s where the “you get what you pay for” maxim comes into play. Prior to choosing a provider its important to determine how serious you are. In other words, if the site is your small business lifeline, where you’ll find customers, display, sell and even ship products you probably don’t want a hosting company that won’t answer calls when there’s a problem. On the contrary, many experienced professionals would rather not talk to someone and prefer technical support and customer service through email or online chat.
Clarifying expectations ahead of time can mean the difference between a great online experience or completely frustrated and without support. The extra $10 per month may be worth the piece of mind it buys.
Step Three: Compare Hosts in the Right Category
Once you know whether you need a standard hosting plan or an eCommerce solution and whether low price or premium (a.k.a. better customer support) hosting is right for you, it’s time to shop. Any of the major search engines will provide a multitude of responses with a query such as Web Hosting or eCommerce hosting. You can even narrow your search with more definition. A search for “Cheap eCommerce hosting” will yield mostly companies whose solutions fall in the low price category.
Take some time and visit several hosting company’s Web sites. Go over plan options and see which offer the services and support that match your expectations. Because of the similarities, hosting plans can become confusing. Most major providers have a “Compare Plans” page you can print. Its good to print out the various packages and have them in hand while you shop.
Using Affinity’s ValueWeb brand as an example, some hosts offer a portal where you’re free to ask existing customers if they’re satisfied and recommend the provider. Look for this function as you shop, it’s an excellent tool in how to determine whether a company is right for you. Unless you’re an experienced professional you shouldn’t buy a solution without at least first talking to a sales rep at the company. This gives a sense of the company’s commitment to its customers. Many also call the technical support numbers to see how long it takes to answer and how friendly and knowledgeable the staff is. Companies such as Affinity, combined sales and support departments so when you order an account you’re talking to a technical support representative as well. This creates a forum in which all questions can be answered without having to be transferred to other departments.
It’s important to find a hosting relationship that fits your needs and who’s level of involvement you feel comfortable with. Following these steps will make choosing a Web hosting solution easier and, hopefully, even fun.
(by:James Collins)
February 1st, 2007
With millions of families and children using the Internet, and millions more coming online every year, we have a section devoted to Family Web Hosting and Web Site building. We have included as many resurces as we can find to help families and kids learn more about Web Hosting, Web Site building and the Internet in a more family oriented way. We’ve included sites that provide helpful information in easy to understand, non-technical terms, as well as Web Hosting companies that provide family oriented Web Hosting.
See our Introduction to Family Web Hosting and Web Building below for more information. Also check our Host Buyer’s Guide Family Web Hosting and Web Building Reviews and our hundreds of Family Web Hosting and Web Buildinging resources.
February 1st, 2007
ColdFusion(Web Hosting) is centered on learning the ColdFusion Markup Language (CFML). The ColdFusion Markup Language is a tag-based language used to develop the layout and design of Web pages as well as build Web based applications. Coldfusion is most commonly used to build dynamic templates for database integration. Instead of build an HTML page for every page in your Web site, Coldfusion allows you to build templates that are built on the fly. In this manner, a whole website can be built based off of a handful of templates instead of build each page by hand.
Because of this ColdFusion is used extensively by those who need to integrate database content with their Web pages as well as those who must constantly change and/or update their Web pages. ColdFusion requires two products, ColdFusion Application Server and ColdFusion Studio. A third product, ColdFusion Administrator is not require, but aids the Web developer and increases productivity of Cold Fusion Web pages.
ColdFusion is centered on learning the ColdFusion Markup Language (CFML). The ColdFusion Markup Language is a tag-based language used to develop the layout and design of Web pages as well as build Web based applications. ColdFusion is most commonly used to build dynamic templates for database integration. Instead of building an HTML page for every page in your Web site, ColdFusion allows you to build templates that are built on the fly. In this manner, a whole website can be built based off of a handful of templates instead of building each page by hand.
Because of this ColdFusion is used extensively by those who need to integrate database content with their Web pages as well as those who must constantly change and/or update their Web pages. ColdFusion requires two products, ColdFusion Application Server and ColdFusion Studio. A third product, ColdFusion Administrator is not required, but it aids the Web developer and increases the overall productivity of development and implementing Cold Fusion Web pages.
ColdFusion Application Server
The Application Server takes both your CFML and your HTML and converts them into a completed Web page. ColdFusion Application Server must be provided by your Web Host in order for you to use it. ColdFusion Web Hosts have the Application Server preinstalled on their servers. Without the Application Server, ColdFusion Web pages cannot be used.
ColdFusion Studio
CFML is a tag based programming language and any text editor can be used to create a page, such as Windows Notepad. You can also create and edit pages with ColdFusion Studio, Macromedia ColdFusion MX, BlueDragon, or any other text based editing tool. Though a simple text editor can be used, advanced uses of ColdFusion would be difficult to integrate. Applications such as ColdFusion Studio and BlueDragon are IDEs or Integrated Development Environments. These IDEs offer a GUI (graphical user interface) based environment to aid the development of ColdFusion Web pages and are the preferred choice by developers.
ColdFusion Administrator
The ColdFusion Web Hosting Administrator is the non-mandatory and final component for the use of ColdFusion Web Hosting. ColdFusion Administrator enables the Web Developer to control the ColdFusion Applications Server. This is normally reserved for Dedicated and Co-Located plans since most ColdFusion based virtual accounts are administered by the Web Host. Control of the Application Server via the Administrator is done using a form-driven, easy to use, Web page based interface and controls such parts as security settings, performance, creating database connections, and more.
February 1st, 2007
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