Category Archives: Google Adwords

Which ad positions are best? No single position preference is best for everyone. Many people want to be ranked #1, but you may prefer the lower costs that come with lower positions. Or you may find that certain keywords get … Continue reading →

How do I set my position preference? Position preferences are set in two steps. First, you enable position preference for a particular campaign. Second, you set your preferences for individual keywords within that campaign. To enable position preferences for a … Continue reading →

Position preference is an advanced bidding feature that gives sophisticated advertisers more control over the positioning of their ads. Some advertisers find this helps them better promote their brands or earn a higher return on investment (ROI). In particular: Direct-response … Continue reading →

Position preference lets you tell Google where you would prefer your ad to show among all the AdWords ads on a given page. Whenever you run a keyword-targeted ad, your ad is assigned a position (or rank) based on your … Continue reading →

Adwords Tips: With Google AdWords, it’s all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We’ve designed these optimization strategies to help you … Continue reading →