To Setup Adwords site targeted campaign let’s first explore how keyword-targeted campaigns are different from site-targeted ones; the most important differences include how the ads are targeted, where your ads appear, how you are charged for the ads, and which ad types can be used.
With site-targeted campaigns, you choose specific sites, not keywords, where you would like your ads to appear. Ads will only appear on sites within the Google content network, and not on Google.com or Google’s search network. In addition, site-targeted campaigns are priced by CPM (cost-per-thousand impressions) — that is, you set the price you’d like to pay for each 1,000 impressions the ad receives. Clicks do not factor into the price you pay; you will be charged whenever the ad is shown to a user.
How do you know if a site-targeted campaign is right for you? Site-targeted campaigns can be a good option for businesses that want to promote an existing brand or a new product to a large audience. But they also work for small advertisers who want to reach a very precise audience; for example, if you sell fishing gear, you may want to target your ads specifically to sites that fishing enthusiasts visit frequently. The best way to gauge if site targeting is right for you is to set up a campaign and experiment to see what works best.
To get started with a site-targeted campaign, click the “site-targeted” link next to “Create a new campaign” on your Campaign Summary page. The setup wizard will then run you through each step to creating your site-targeted campaign; here are a few tips:
1) You’ll find that the first few steps in the setup wizard are almost identical to those of the keyword-targeted campaign setup process. As with keyword-targeted campaigns, you’ll want to choose a descriptive title so that you can locate it easily in your list of campaigns.
2) When asked about your language and location targeting preferences, be sure to consider where your potential customers are located, and what language(s) they may speak. If your product or service is only available to customers in a specific geographical location, you may want to target your ads to users in that location only. (Even though you’re targeting a specific site, we’ll only show your ad on this site to users in your specified location).
3) With site-targeted campaigns, you also have the option of creating an image ad. Image ads can be created in a variety of standard sizes, and you can read more on the specifics of image ad.
4) The next screen takes you to the Site Tool. You have a variety of options when it comes to choosing the actual sites for your campaigns:
- Browse categories - you can browse categories such as “Beauty and Personal Care” or “Health” to select specific sites from a list generated by Google
- Describe topics - you can enter specific terms such as “organic hair care products” or “diabetes” to see a list of sites that are related to those topics
- List URLs - if you have specific websites in mind, you can enter them here to find out if they are available on the Google Network to display your ads
- Select demographics - you can choose to target a specific demographic audience, or you can choose options such as gender, age, household income and ethnicity. This option is only available for campaigns targeting the US.
When the list of suggested sites is displayed, you can click to add individual sites or all of the suggested sites to your list of selected sites shown on the right hand side.
5) The “Set Pricing” step will review the list of sites you’ve selected, and indicate which sites will accept text ads, image ads, or both. This is also where you’ll be able to select your daily budget for this campaign, and specify your max CPM. Recall that site-targeted campaigns are priced per-thousand impressions, and not per click.
6) After choosing your budget and max CPM, you’ll be taken to a review page so that you can confirm all of your campaign setup selections. Hit “Save Campaign” at the bottom.
7) Please be aware that your site-targeted campaigns, which show only on the content network, must be reviewed and approved before they will begin running.
February 11th, 2007
To Create Your Google Adwords Campaign click the “keyword-targeted” link next to Create a new campaign” on your Campaign Summary page. Now you’re ready to create your campaign - let’s run you through the basics and some tips:
1) Choose a name for your campaign and its first Ad Group. Be sure to choose something descriptive as the title; “Summer Shoe Promotion 2006″ is a lot easier to locate and identify in a list of campaigns than “Campaign #1.” Similarly, Ad Groups named “Women’s Flip-flops” and “Men’s Sandals” will be a lot easier to understand and remember when you look at the list of different Ad Groups within your Summer Shoe Promotion campaign. You’ll then be asked to choose the target language(s), as well as location targeting options.
2) Enter your preferences for location targeting, be it countries and territories, regions and cities, or a customized selection. Remember to think about where your potential customers are located, and more specifically, where your potential customers for the product or service you are trying to sell within this campaign are located. For example, let’s say your company has stores across the country; but this campaign is dedicated to a promotion available only in your California stores, then you should target your campaign to users located in the state of California, and not the entire country.
3) After you’ve specified your targeting preferences, you will be asked to create your ad. If you are someone who experiences writer’s block, have no fear. All you have to do is take a minute and brainstorm about the following:
- What product or service are you offering?
Perhaps your store carries an imported brand of Spanish espadrilles, or a line of specialized orthopedic footwear. Be specific and tell your customers exactly what you have to offer, preferably in the first line of your ad.
- What is different about your product or service that makes it better than your competitors’? Do you have a special offer?
If you’re running a sale, tell your customers that your shoes are 50% off, or that you offer free shipping on all orders over $100. (Make sure these special offers are reflected on your site.)
- What is your “call to action”, or the action that you want searchers who see your ad to perform?
If you want searchers who see your ad to browse your product selection, then say that. Or if you want them to sign up on your mailing list to receive a coupon, mention that in your ad text.
Tip: In our experience, ads that are specific about a product or service, that mention differentiating factors, and have a strong call to action tend to perform better than ads that are overly generic. Also take note of the character limits for each line: 25 characters for the first line, 35 characters for the second and third lines of text, and 35 characters for your display URL.
Once you complete your ad, the AdWords system will review it to make sure it complies with Google Adwords editorial policies.
4) Choose your keywords. The same principle of being specific and targeted applies to your keyword selection as well.
5) The last step in creating your campaign is setting your daily budget and Max CPC. Determine the maximum amount you are willing to spend on your campaign each day, and specify the maximum cost-per-click. After you submit these amounts, you can review all of the details of your campaign and make additional edits if necessary. Finally, click “Save” and watch your campaign go live!
Source:Adwords Blog
February 11th, 2007
Google AdWords is a quick and simple way to advertise on Google, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
When you create an AdWords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad’s position.
When you create an AdWords site-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you’re willing to pay for each thousand page views on that site. You pay whenever someone views your ad. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual CPM you pay to the lowest cost needed for your ad to win the placement on that page.
There’s no minimum monthly charge with AdWords — just a nominal activation fee. You can choose from a variety of ad formats, including text, image, and video ads, and easily track of your ad performance using the reports in your online account Control Center.
To find out more about Google AdWords or to begin creating your ads, visit the AdWords home page.
February 11th, 2007
