Posts filed under 'Google Adwords'
Make the most of your advertising budget.
Conversion tracking helps you identify the keywords that deliver for you so you can make smarter budgeting decisions. The set-up process is quick, and along the way, you can customize the feature to fit your unique needs. 
Before you get started:
• Learn more by reviewing our step-by-step demo (Flash) and set-up guide (.pdf).
• You’ll need to already have approved and running AdWords ads. Also, you, or someone in your organization, must have access to (and be comfortable with editing) your website’s HTML code.
Your tracking options:
• AdWords campaigns: Track conversions for your existing AdWords ads.
• Non-AdWords campaigns: After setting up AdWords conversion tracking, start tracking conversions for online ad campaigns you manage via other providers, such as Yahoo! Search Marketing (formerly Overture). This is called cross-channel tracking.
February 11th, 2007
AdWords Demos are narrated lessons that show you how to make the most of your AdWords account.
And Here are some Google Adwords Demos About Bidding and Ranking,Targeting and Adwords Matching:
Adwords Bidding and Ranking Demo
Adwords Local Targeting Demo
Adwords Keyword Matching Option Demo
I Think every one will Be Google Adwords Professional Watching these good demos:)
February 11th, 2007
With Google Adwords Content Network You Can display text banner ads,image banner ads,flash banner ads and Video Ads,Google Content Network have two targeting options:Contexual Targeting and Site Targeting
Contexual Targeting:
Content targeting is an extension of our search advertising business. With search, when a user types a word into a search box, we show ads that are related to that word. With content targeting, when a user is browsing the Internet, we show ads related to the content the user is reading. In both cases, we show contextually relevant ads.
Site Targeting:
Site targeting lets advertisers place their ads on specific sites in the AdWords content network. Using the powerful site selection tool, advertisers can search for sites which cover a certain topic or for sites frequented by a specific audience demographic. Advertisers can run their ads on the entire site, a section of that site, or even on individual pages of the site. That means an ad for Jasmine tea can appear on a single page devoted to tea, on a site’s full beverage section, or on an entire site frequented by women between the ages of 45 and 64 who have a household income greater than $100,000 and live in Walla Walla Washington.
View Google Adwords Content Network Demo
February 11th, 2007
Google Adwords Program is Helping people to understand Adwords in very easy way,This Flash Adwords Demo will teach you How to :
1-Choose Target Languages and Countries
2-Creat Ad Groups
3-Set Your Daily Budget
4-Create Your Account
View Google Adwords Sign up Tutorial
February 11th, 2007
While Looking at the Best Google Adwords Optimization tips,i found flash file made for adwords users,it help advertisers to optimize their Adwords Ads,View Adwords Optimization Tips Demo.
And don’t forget to write your Adwords Optimization tips if you have any,well i think its good demo,but Advertisers need better or new ways may be.
February 11th, 2007
Which ad positions are best?
No single position preference is best for everyone. Many people want to be ranked #1, but you may prefer the lower costs that come with lower positions. Or you may find that certain keywords get a better return on investment (ROI) when their ad is in a specific position. We encourage you to experiment and discover which positions are best for your keywords and your ads. Remember that with each change it may take a few days for the system to adjust and run your ads consistently in your new preferred positions.
I Tried the to have the best position preference in Google Adwords by my self,i was setting my daily budget for about $50,and $0.40 CPC,but when i check my Adwords account i found that i have only about 3 clicks,and only about 450 Imprissions,so if you want the best position preference in Adwords i think you have to set your daily budget for more than $100 and more if you want more clicks,but this will cost you much really,also it will take about 2 days to take the changed.
February 11th, 2007
How do I set my position preference?
Position preferences are set in two steps. First, you enable position preference for a particular campaign. Second, you set your preferences for individual keywords within that campaign.
To enable position preferences for a campaign, follow these steps:
- Sign in to your AdWords account.
- On the ‘Campaign Summary’ page, check the box to the left of any campaigns you want to enable for position preference.
- Click Edit Settings.
- Find the ‘Advanced Options’ section.
- Select the box next to ‘Enable position preferences.’
- Click Save Changes.
To set your position targets for your keywords:
- Return to the ‘Campaign Summary’ page.
- Click the name of a campaign to edit.
- Click an Ad Group within that campaign.
- On the ‘Ad Group’ page, make sure the Keywords tab is selected.
- Select the box next to any keywords for which you want to set position preferences.
- Click the Edit Keyword Settings button (located above the keyword list).
- On the ‘Edit Keyword Settings’ page, you’ll see a column in the center of the table labeled Position Preference.
- Use the pull-down menus in that column to choose the range you want for each keyword, from 1 to 10+. The left-hand number is the highest position you’d like your ad to take. The right-hand number is the lowest position your ad will take. (Remember, these are only preferences, not guarantees.)
- Click Save Changes.
Once you’ve set your preferences, you can view them from the main ‘Ad Group’ page by clicking ‘Settings’ next to each term in the Settings column. Your position preferences will remain in effect until you edit them or disable position preference for that campaign.Position preference will not affect the way your ads are ranked. The usual AdWords ranking and relevance rules apply. Setting a preference for the first position does not mean your ad will be ranked there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and avoid showing it when it is not.
February 11th, 2007
Position preference is an advanced bidding feature that gives sophisticated advertisers more control over the positioning of their ads. Some advertisers find this helps them better promote their brands or earn a higher return on investment (ROI). In particular:
- Direct-response advertisers can target their most cost-effective ad rankings.
- Brand advertisers can make sure their ads run only in the most visible positions.
Position preference helps you achieve your desired ad position in two ways. First, it attempts to show your ad only when its Ad Rank (maximum CPC x Quality Score) has placed it in the positions you select. Second, if the Ad Rank places the ad in a higher spot, position preference will discount your maximum CPC bid to move the ad into your desired range.Bidding Help
A common problem with position preference bidding is that advertisers prefer high positions but make bids that qualify only for lower positions. If you set a position preference of 2-4, but your Ad Rank is usually 6-8, then your ad simply won’t show.
Remember also that the position preference system tends to place your ad most often just below the upper end of your range. If you select positions 3-7, for example, your ad is likely to appear in positions 4 and 5 more often than in 3, 6 or 7.
Here are some tips for position preference bidding:
- Review your current bids and average positions, and use them as a guide. For example, if you want your ad to show in positions 2-4, and your current maximum CPC of $1.00 buys you an average position of 3.8, you may need to boost your maximum CPC. Otherwise your ad will show at times in positions 2-4, but you will lose all the impressions you have been receiving below position 4.
- Use the traffic estimator. It can help you predict what maximum CPCs will be needed to allow you to compete for your preferred positions.
- Broader is better. When you set a position preference range, you also restrict the inventory available to your ads. To get the most exposure for your ad, it’s better to select a range of positions like 3-8 rather than a single position like 4.
- When in doubt, bid high. The position preference feature protects you by discounting your bid if it places your ad above your preferred position. Set your maximum CPC to the highest amount you are comfortable paying, and AdWords will discount it when possible.
- Be patient. The position preference feature typically needs a few days to gather performance data and calibrate its targeting. Your ad may begin showing in your preferred range almost immediately, or it may take those few days to adjust. We encourage you to experiment, as always, but be aware that every time you change your position preferences the system will need to re-calibrate.
Suggestions for SettingsHere are some common advertiser objectives, with recommendations on the best way to achieve them. These are only examples; your needs and results may vary.
Situation: ‘My preferred position is 4, but I would still like my ad to appear in positions other than 4.’
- Set your position range from 3 to 10+.
- Set your maximum CPC for the highest amount you are willing to pay for any impression.
Result: Your ad will show primarily in position 4 but may also show in position 3 or in lower positions. If your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into your preferred range.Situation: ‘I want to promote my brand, and I want my ad to show only in the top 3 positions.’
- Set your position range from 1 to 3.
- Set your maximum CPC for the highest amount you are willing to pay for any impression.
Result: The system will attempt to show your ads only in positions 1-3. When your ad is in position 4 or lower, it should not show.Situation: ‘I’ve found that positions 3 - 6 get my ad the best return on investment. I don’t want my ad to show below position 6.’
- Set your position range from 3 to 6.
- Set your maximum CPC for the highest amount you are willing to pay for any impression.
Result: The system will attempt to show your ads only in positions 3-6. If your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into positions 3-6.Situation: “I’ve found that positions 3 - 6 get my ad the best return on investment. But I also like the traffic and conversions I get from lower positions.”
- Set your position range from 3 to 10+.
- Set your maximum CPC for the highest amount you are willing to pay for any impression.
Result: Your ad will show primarily in positions 4 and 5, but may also show in position 3 and in positions 6, 7 and lower. When your ad is ranked in positions 1 or 2, the AdWords system will lower your maximum CPC to move your ad into position 3 or lower.Situation: ‘I want my ad to show only in position 4.’
- Set your position range from 4 to 4.
- Set your maximum CPC for the highest amount you are willing to pay for any impression.
Result: The system will attempt to show your ad only in position 4. (It may, on occasion, show in other nearby positions.) If your ad is ranked in positions 1-3, the AdWords system will lower your maximum CPC to try moving your ad into position 4. You are likely to see fewer impressions than you would with a wider range of preferred positions.Situation: “I want my ad to show up as high as possible, ideally on the first page of results, but lower positions are also fine.”
- You probably don’t need position preference. Simply set your maximum CPC for the highest amount you are willing to pay for any position.
Result: Your ad will appear in the highest position your Quality Score allows.Monitoring Position Preference
When you set a position preference, your ad impressions or click rates may go down. Your actual results will depend on the positions you select, the competitiveness of the pages where your ads run, and your quality score. As noted above, if you set a position preference of 2-4, but your Ad Rank is usually 6-8, then your ad will rarely show. On the other hand, if you set a position preference of 4-10+, and your Ad Rank is usually 6-8, then you are likely to have many opportunities for impressions.
It’s a good idea to monitor your account to make sure your ad is receiving the impressions you want. We suggest you use the Report Center tab in your account to set up regular daily reports that will help you track your impressions. If your ad is receiving very few impressions, your positions preference settings are one of several possible reasons for that.
The AdWords Help Center has instructions for setting up a report. To set up a daily report, use these settings:
- Report Type: select Keyword Performance
- View: select Summary
- Date Range: select Yesterday
- Choose the campaigns and Ad Groups you want to track.
- Choose the appropriate columns. Make sure to include Impressions.
- Filter the report to show only the keywords for which you’ve set position preferences.
- Name the report.
- Schedule your report to run automatically every day.
- Have the report emailed to you daily if you wish.
- Click Create Report.
If your ad is not showing as often as you would like, use the ads diagnostic tool to identify the reasons why.Managing Keywords with Position Preference
To view or edit all your keywords with position preferences, try grouping them together:
- On the Ad Group page, click the Show Settings column header.
- Under Sort by, select Position.
All of your keywords with position preferences should sort to the top of the list.
February 11th, 2007
Position preference lets you tell Google where you would prefer your ad to show among all the AdWords ads on a given page.
Whenever you run a keyword-targeted ad, your ad is assigned a position (or rank) based on your cost-per-click (CPC) bid, your keyword’s Quality Score, and other relevant factors. There may be dozens of positions available for a given keyword, spread over several pages of search results.
If you find that your ad gets the best results when it is ranked (for example) third or fourth among all AdWords ads, you can set a position preference for those spots. AdWords will then try to show your ad whenever it is ranked third or fourth, and avoid showing it when it is ranked higher or lower. If your ad is ranked higher than third for a given keyword, the system will automatically try to lower your bid to place your ad in your preferred position.
You can request that your ad be shown only when it is:
- Higher than a given position (such as above 7)
- Lower than a given position (such as below 4)
- Within a range of positions (such as from 2-8).
- In a single exact position (such as position 2).
You can choose any positions between 1 and 10+ (that is, 10 or any larger number). Separate position preferences can be set for any or all of the keywords in your campaign.Please note that position preference does not mean that your ad will always appear in the position you specify. The usual AdWords ranking and relevance rules apply. If your ad doesn’t qualify for position #1, setting a position preference of 1 will not move it there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and to avoid showing it when it is not.
Position preference also does not affect the overall placement of AdWords ad units on the left, right, top or bottom of a given page. It only affects your ranking relative to other ads across those units.
Position preferences are not guaranteed. Your ad may still appear in other positions, though we will make every effort to display your ad where you prefer. Once you set new position preferences, it may take a few days for the AdWords system to begin delivering your ad according to those preferences.
Finally, let us note that setting a position preference can sharply reduce the number of impressions and clicks you receive for that keyword. Targeting just one or two positions means your ad will not show at times when it otherwise might have. We encourage you to choose as broad a range of positions are you are comfortable with.
February 11th, 2007
Adwords Tips: With Google AdWords, it’s all about results. Optimization means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. We’ve designed these optimization strategies to help you achieve success with your advertising campaigns.
1. Identify your advertising goals.
Your optimization strategy depends on the objectives that you define for your campaigns.
With specific goals in mind, you can work strategically to achieve your objectives, track your performance, and make the modifications necessary to get the results you want. Here are some typical objectives and sample focus areas for each goal:
“I want to get more clicks.”
Focus on keywords and sites. Increase your ad exposure by adding keywords and sites to your Ad Groups.
“I want to increase my clickthrough rate (CTR).”
Focus on ad quality. Attract more clicks by refining your ads, and eliminate extra impressions by choosing highly targeted keywords and sites and using negative keywords.
“I want to improve my return on investment (ROI).”
First, focus on your ads and your keywords and sites to attract the right audience. Then focus on your website. Be sure your landing page and site are set up to let users find what your ad offers.
2. Organize your account for maximum effectiveness.
Organize your campaigns by topic.
Create separate campaigns for each of your product lines, resources, or brands. This helps you monitor your advertising more easily and make the necessary adjustments to improve your campaign performance. Ask yourself what you want to achieve with each campaign. Then structure your campaign based on this goal. View a diagram and learn more about the structure of your account.
Target the right languages and locations.
For each campaign, you can choose to target your ads to particular languages and locations (plus choose your budget and other settings). Be sure to target only the languages and locations that are relevant for your business. For example, if you ship your products to locations within a certain distance of your business, target the country, territory, region, or city related to the area, instead of to ‘All Countries.’
Create highly specific Ad Groups.
As with your campaigns, each Ad Group should center on a single product or service to ensure your ads reach the most qualified users. Build a list of keywords or sites, then separate them into related Ad Groups. Create ads that pertain directly to that list. For example, if you sell mp3 players, and you’ve organized your campaigns by brand, create multiple Ad Groups based on the models of each brand.
Avoid duplicate keywords across Ad Groups.
Google shows only one ad per advertiser on a particular keyword, so there’s no need to include duplicate keywords in different Ad Groups or campaigns. Identical keywords compete against each other, and the better-performing keyword triggers your ad.
3. Choose relevant keywords and sites.
Keyword-targeted campaigns
Choose your keywords carefully.
Include specific keywords that directly relate to the specific theme of your Ad Group and landing page. For optimal ad visibility, include relevant keyword variations, along with singular and plural versions. If applicable, consider using colloquial terms, alternate spellings, synonyms, and product or serial numbers. The Keyword Tool can help generate lists of possible keywords.
Take advantage of keyword matching options.
With some keywords, you’ll get more ad impressions; with others, you’ll get fewer impressions but potentially more clicks. By strategically using keyword matching options, you can reach the most appropriate prospects, potentially reduce your actual CPC or CPM, and increase your ROI. For example, use negative keywords to reduce irrelevant ad impressions and increase your Quality Score.
Use unique keyword URLs.
Keyword Destination URLs send users to a specific landing page, ensuring your customer arrives immediately at the most relevant page for the keyword that triggered your ad. Edit individual keyword URLs by clicking ‘Edit Keyword Settings’ above your keyword table.
Site-targeted campaigns
Choose your sites carefully.
Include sites that are relevant to your products or services, and be sure to choose enough sites. The more relevant sites you target, the better the chances your ad will show. We provide four ways to choose sites: by enter URLs, describe topics, select categories, or select demographics. For an effective list, we strongly suggest using all four methods.
When using the site tool to find and select sites, pay attention to the Ad Formats column in the list of available sites. If you run only certain kinds of formats — for instance, image ads only, or text and video ads only — make sure you select sites that run the kinds of formats you have to offer.
If necessary, target site sections.
If an entire website isn’t relevant to your ads, you have the option to target only the relevant parts of the site. This option may be appropriate for you if the site covers a variety of topics, not all of which are relevant to your advertising. For example, if you sell kitchen appliances, you might choose to advertise only on the food section of a news site rather than placing ads across the entire site.
4. Create straightforward, targeted ads.
Include keywords in your ad text (for keyword-targeted ads).
Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your Ad Group, the keyword will appear in bold in your ad text. Also, users tend to search for products and services, so avoid using your company name in the ad title unless your goal is brand/company name recognition.
Create simple, enticing ads.
What makes your product or service stand out from your competitors? Highlight these key differentiating points in your ad. Be sure to describe any unique features or promotions you offer.
Use a strong call-to-action.
Your ad should convey a call-to-action along with the benefits of your product or service. A call-to-action encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. Some call-to-action phrases are Buy, Sell, Order, Browse, Sign up, and Get a Quote.
Test multiple ads in each Ad Group.
Experiment with different offers and call-to-action phrases to see what’s most effective for your advertising goals. Our system automatically rotates ads within an Ad Group and shows the better-performing ad more often.
6. Track your account performance.
Check your account statistics.
Your CTR, minimum bid, and keyword status are good initial indicators of how well your ads are performing. Your account statistics are reported at the campaign, Ad Group, and keyword or site levels. They include clicks, impressions, CTR, average CPC or CPM, cost, average position, conversion rate, and cost-per-conversion.
Create reports.
You can create custom reports that tell you exactly what statistics you want to know, from the campaign level to the keyword or site level.
Use web analytics.
Google Analytics helps you analyze what people are doing on your site. Detailed information about user behavior can help you create more targeted and effective landing pages.
7. Test and modify your campaigns to get the results you want.
Optimizing your campaigns regularly will help you keep up with users and market trends and ultimately reach your advertising goals.
Evaluate your campaign performance and make changes as necessary.
Allow your ad performance to educate you about effective strategies for achieving your goals. As you observe your ads over time, you might notice things that are working especially well (or not so well). For example, if you find users aren’t responding to a particular call-to-action in your ad text, delete that ad and try something else
February 11th, 2007
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