Category Archives: Affiliate Programs Marketing

Publishers may create a Commission Junction account and join the CJ Marketplace at no cost. However, publishers must regularly generate activity within the network (within 90 days) in order to maintain an active account that Commission Junction supports. Publishers must … Continue reading →

What is click-through (also called click)? A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage … Continue reading →

An advertiser, also known as a merchant or retailer, is a Web site or company that sells a product or service online, accepts payments and fulfills orders. Advertisers partner with publishers to help promote their products and services. Publishers place … Continue reading →

 publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays an advertiser’s ads, text links, or product links … Continue reading →

What is an affiliate marketing program? (Also called Affiliate Marketing, Advertising, Performance Marketing, Partner Marketing, CPA, or Associate Program) In an affiliate marketing program, a publisher receives a commission for generating a transaction, such as a lead or sale, for … Continue reading →