What is CTR CPA CPM EPC

February 11th, 2007

What is click-through (also called click)?
A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and is taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.

What is CPA (cost per action)?
CPA is a metric for online advertising where a rate is set for every action that is taken by a user.

What is CPM (cost per thousand impressions)?
CPM is a metric for online advertising where a rate is set for every thousand impressions.

What is EPC (average earnings per 100 clicks)?
EPC is an exclusive metric of the CJ Marketplace given for publishers, advertisers, and individual ads, and is a relative rating that illustrates the ability to convert clicks into commissions. For publishers, an advertiser’s EPC shows how well that advertiser converts traffic into actual sales or leads. For advertisers, a publisher’s EPC shows how well that publisher sends relevant traffic to advertisers’ sites. EPC is published in two forms, 7-day and 3-month.

What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet.(by cj)

Entry Filed under: Affiliate Programs Marketing