What is a Publisher?

February 11th, 2007

publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on leads or sales. A publisher displays an advertiser’s ads, text links, or product links on their Web site, in e-mail campaigns, or in search listings. The publisher is paid a commission by the respective advertiser when a visitor takes a specific action such as filling out a form, subscribing to a service (both lead examples) or making a purchase (a sale).

There are another kinds of publisher also,such as Google Adsense Publisher and Yahoo Publisher Network,they display Advertising and their site and get paid per for every click visitors may click.

Entry Filed under: Affiliate Programs Marketing