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Setting up Adwords Position Preference

February 11th, 2007

How do I set my position preference?

Position preferences are set in two steps. First, you enable position preference for a particular campaign. Second, you set your preferences for individual keywords within that campaign.

To enable position preferences for a campaign, follow these steps:

1. Sign in to your AdWords account.
2. On the ‘Campaign Summary’ page, check the box to the left of any campaigns you want to enable for position preference.
3. Click Edit Settings.
4. Find the ‘Advanced Options’ section.
5. Select the box next to ‘Enable position preferences.’
6. Click Save Changes.

To set your position targets for your keywords:

1. Return to the ‘Campaign Summary’ page.
2. Click the name of a campaign to edit.
3. Click an Ad Group within that campaign.
4. On the ‘Ad Group’ page, make sure the Keywords tab is selected.
5. Select the box next to any keywords for which you want to set position preferences.
6. Click the Edit Keyword Settings button (located above the keyword list).
7. On the ‘Edit Keyword Settings’ page, you’ll see a column in the center of the table labeled Position Preference.
8. Use the pull-down menus in that column to choose the range you want for each keyword, from 1 to 10+. The left-hand number is the highest position you’d like your ad to take. The right-hand number is the lowest position your ad will take. (Remember, these are only preferences, not guarantees.)
9. Click Save Changes.

Once you’ve set your preferences, you can view them from the main ‘Ad Group’ page by clicking ‘Settings’ next to each term in the Settings column. Your position preferences will remain in effect until you edit them or disable position preference for that campaign.Position preference will not affect the way your ads are ranked. The usual AdWords ranking and relevance rules apply. Setting a preference for the first position does not mean your ad will be ranked there. Position preference simply means AdWords will try to show your ad whenever it is ranked in your preferred position, and avoid showing it when it is not.

Entry Filed under: Google Adwords