Make the most of your advertising budget.
Conversion tracking helps you identify the keywords that deliver for you so you can make smarter budgeting decisions. The set-up process is quick, and along the way, you can customize the feature to fit your unique needs. 
Before you get started:
• Learn more by reviewing our step-by-step demo (Flash) and set-up guide (.pdf).
• You’ll need to already have approved and running AdWords ads. Also, you, or someone in your organization, must have access to (and be comfortable with editing) your website’s HTML code.
Your tracking options:
• AdWords campaigns: Track conversions for your existing AdWords ads.
• Non-AdWords campaigns: After setting up AdWords conversion tracking, start tracking conversions for online ad campaigns you manage via other providers, such as Yahoo! Search Marketing (formerly Overture). This is called cross-channel tracking.